Day 0
**Subject** Free to paid
**Body**
Hey {{first_name}} – we just launched Retain for Trials, a new feature for Retain (our product that reduces lost customers on auto-pilot). Retain for Trials automatically recovers lost revenue from your free trials and increases your conversation rate.
When works next week to talk you through Retain? Perhaps Tuesday afternoon?
JD
P.S. To give you a sense of impact, data shows a boost in free to paid conversion of up to 20%
Day 3
**Subject** Re: Free to paid
**Body**
Hey {{first_name}} – bump here. Want to get you hooked up with Retain for Trials. When works next week for a call?
PC